|My editor friends will probably laugh at me for|
being impressed by this: I got the usual press folder,
and in lieu of the accompanying CD/DVDs of
product info and images, this time there was
a bowl of USB sticks one could dip into.
Now, having been a full-time beauty editor, I've gone to countless beauty events. Hence, exactly why these days, I tend to shy away from parties and nighttime shenanigans (and why you'll never get me to go to Happy Hour anywhere and for whatever reason). I'd much rather hop on the train home straight from work, or head to yoga class and find an excuse to indulge in a bowl of Japanese ramen post-session.
Anyway, back to this new skincare find, I did manage to RSVP for BioEffect, without knowing that the publicists were based in London and that the phenomenal product took 10 years to develop in Iceland. What sets the serum apart from others in the market are the following two key points:
|EGF is grown inside barley seeds—planted in pure volcanic pumice—|
in this geothermal-energy-powered greenhouse.
|"Barley seeds act like mini-factories for the production of human-like EGF cellular activators."|
The only possible drawback is the price tag: $210 (which includes the cost of shipping to the U.S.). Is it worth the investment? Ask me in a month's time. For now, if you'd like to read up further on the brand and this product, check out BioEffect.com and BioEffect.co.uk.
|This photo (of the greenhouse) makes me want to go to Iceland. |
The country currently has a population of about 318,452!