For someone who works in beauty, I’m quite lazy when it comes to primping and preening. It’s not that I leave the house looking like a slob (Never again!*), I just happen to put a premium on sleep, and as of recently, using those precious minutes in the morning to make smoothies on the Nutribullet (get your veggies on!). It’s…
You’ve been seeing a lot of beauty posts here lately; I’m on a beauty roll it seems. The topic du jour for today is Sephora; they have the most amazing emails. I’ve always wondered how many people they have on their team solely devoted to these lovely gems of e-commerce. The copy is fun, witty, and alluring (rarely ever cheesy), a true…
When it comes to impulse purchases, nail polish ranks high on my list. Like a lot of beauty products—lipstick, lip gloss, hand cream, etc.—it doesn’t take a lot of $ to treat oneself. Nail enamel is indulgent in that it’s both a quick beauty fix and a “medium-term” investment. One bottle typically should last a good two years. Beauty side…
Thanks to two fab gals in the blogo/videosphere, I am now privy to two brush brands that have rekindled my love of makeup brushes: Zoeva and Sigma. Not known to many (or most, if not all) in my current work and social circle, I dabbled in makeup artistry during my beauty editor days. Wait—it was more than “dabbling”: Hair and makeup gigs…
On this super rainy day in NYC, I decided to drop by Sephora after work; there’s one right across from my office. For someone who works in beauty, I don’t get to go as often as one would expect. But, when I duck in there, nine times out of ten, I come out with a beauty treat. Or two. 
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Selfie Surprise + Skincare Musings
Beauty, Lifestyle, New York Minutes, Shopping, Skincare, Yoga & WellnessI guess people like selfies. This comes as a surprise to me—I find it fascinating that the photo above got way more likes than my Insta-Ragu. One of the memorable comments on Facebook is from my beauty mentor (also now a yoga teacher), Marie, who complimented the “beautiful,” “bare-faced” quality of the snapshot. It got me thinking about writing…
Sooo… I’m a yogini, but I also happen to be a beauty junkie of sorts. You see, I’ve worked in beauty for most of my career—as a magazine beauty editor for the first couple of years, and a beauty copywriter in recent years. I currently head copy for a haircare brand. That said, I don’t shop for products that…